CartGap Grader

The 13-Point Buying-Facts Checklist

These are the exact checks the free Grader scores every product page against. Most pages don't fail because the product is bad. They fail because the buyer still has to guess.

1. Numeric specs

   Exact numbers for dimensions, weight, or capacity instead of descriptive words.

2. Material named

   The primary material stated by name: steel, cotton, ceramic — not "premium quality".

3. What's included

   The package contents listed item by item, including what ships separately.

4. Fit and compatibility conditions

   What this fits or works with, including a specific size or range.

5. Who this is not for

   A short "not for" or "avoid if" line so the wrong buyers self-select out.

6. Assembly or installation info

   Assembly yes or no, setup time, and the tools you need.

7. Shipping information

   Shipping timelines in days, or the regions you ship to, stated on the page.

8. Returns and warranty terms

   The return window and warranty terms with specific day counts.

9. Specific social proof

   A concrete review count or rating instead of "customers love it".

10. FAQ or objection handling

    An FAQ that answers the questions buyers actually ask before they buy.

11. Named audience and use case

    The specific buyer type and use case this is for. "For everyone" tells shoppers nothing.

12. Text coverage

    Enough product-page text (300+ words) that buyers can verify facts without guessing from images.

13. No vague, unsupported adjectives

    "Premium" and "best" cut or backed by the specific fact behind them.